Who We Are
Founder and principal of Ethridge McGann Group, Elizabeth Ethridge McGann is a marketing consultant with fifteen years of experience promoting luxury brands.
Elizabeth Ethridge McGann started her marketing company, Ethridge McGann Group, LLC after fifteen years of experience promoting luxury brands.
Elizabeth’s boutique approach to marketing and PR was honed early in her career in the New York art world, where she curated and promoted museum-quality exhibitions for blue chip art galleries. In 2007 Elizabeth's love affair with the interior design industry began with a job working for Cindy Rinfret, a designer of classic interiors for Gold Coast clients like Tommy Hilfiger and Regis Philbin.
At the time, Rinfret was the best kept secret in Greenwich, CT and Elizabeth saw an opportunity to bring the Rinfret brand to the next level. In addition to scoring cover stories and prestigious awards for Rinfret, Ltd., Elizabeth was hired as Cindy Rinfret’s ghost writer for her book, Greenwich Style: Inspired Family Homes (Rizzoli) and worked with photographers and stylists to bring the designer's interiors to life in this gorgeous coffee table book.
Elizabeth turned entrepreneur in 2012 as referrals led her to expand her marketing to other brands, including a private country club, award-winning spa and famed Relais & Chateaux chef, Patrick O’Connell who hired her to help write his book, The Inn at Little Washington: A Magnificent Obsession (Rizzoli).
In 2014 Elizabeth became Director of Marketing & Client Relations at Lillian August Furnishings + Design, where she earned a reputation for creating memorable events and taking a "high touch/high tech" approach to marketing the many sectors of the business, from retail events and e-commerce initiatives to multi-tiered interior design services and a thriving trade program.
Today Elizabeth is based in York, Maine where she continues to expand the reach of her marketing expertise, building upon the work she has started with in-house clients like Rinfret, Ltd. and Lilian August, while adding to the roster of brands that she loves to promote.