What Makes Us Different
Our clients tell us that it feels like we care about them.
And we do! Elizabeth is passionate about helping design professionals earn the accolades they deserve. She demystifies PR and goes above and beyond with marketing, web, and social media services customized to each client from the exceptional in-house Ethridge McGann Group team.
Elizabeth Ethridge McGann
Founder & Principal
Elizabeth Ethridge McGann is the founder of the boutique marketing and PR company, Ethridge McGann Group. With two decades of in-house experience directing marketing for both interior design firms and home furnishing brands, Elizabeth has earned a reputation for branding, marketing, and PR that helps luxury design companies to tell their stories and reach their goals.
INTERIOR DESIGN BACKGROUND
In her early career in the New York City magazine world, Elizabeth honed a sophisticated communication style that is a defining marker of the Ethridge McGann Group brand. Elizabeth’s passion for interior design was first cultivated when she worked in-house for Rinfret, Ltd. (now a client), doing interior design and marketing, which resulted in national cover stories and awards.
PR BACKGROUND
Elizabeth has in-house brand experience from her role as Director of Marketing at Lillian August, where she created celebrity design events and custom publications and marketed a myriad of retail locations, as well as a large design team. From there, Sherrill Furniture hired Elizabeth as the publicist for the global furniture brand, Lillian August for Hickory White.
TODAY
In 2016, Elizabeth founded Ethridge McGann Group with the
mission to offer the highest level of PR services with a non-traditional approach that is unique to each client. Based in scenic York, Maine, and with clients all over the country, Elizabeth is a sought-after expert and speaker, enthusiastically sharing her passion for the design community, and especially her growing roster of clients.
My Approach to PR
“I believe in meeting you where you are. One-sized fits all PR does not work. I want to know your unique pain points and inspire you to define your goals and strengths. Every day I’m excited to get up and help our clients to reach and exceed their goals. It truly matters to me on a personal level.” - Elizabeth
Alicia Hanlon
Marketing Associate
Alicia Hanlon first joined Ethridge McGann Group as a student intern in 2021, while a senior at the University of New Hampshire, and quickly proved herself invaluable with her website expertise and efficient work ethic.
As the first Ethridge McGann Group employee, Alicia plays an integral role assisting Elizabeth, while also managing digital marketing projects. With a focus on website development, social media, and graphic design, Alicia provides Ethridge McGann Group clients with a myriad of in-house services, giving them a more efficient, affordable, and comprehensive experience. Alicia has an impressive aptitude for website development, as well as a natural eye for design that has resulted in a portfolio of beautiful and functional websites. A quick learner, Alicia is always one step ahead on social media trends and has the technical and creative skills to create engaging social media content.
Alicia graduated from the University of New Hampshire in 2022 with a Bachelor’s Degree in Marketing & Management. Prior to joining Ethridge McGann Group, Alicia interned at an architecture firm, where she worked in marketing and finance.
Alicia lives in New Hampshire and loves to attend design events across the East Coast with Elizabeth. She is a mentor to the UNH student interns that work for Ethridge McGann Group each semester and an example of how an internship prepares one for success.
Working at Ethridge McGann Group
“Ever since I have been working with Ethridge McGann Group, back when I was a college intern, I have been motivated by the creative talent of our clients. I love helping brands to reach their highest level by designing websites, graphics and social content.” – Alicia
